BRANDING

WORDMARK

The recent logo update introduces a refined and sharper aesthetic while retaining the essence of the familiar emblem. The design evolution maintains the core elements that made the original logo iconic, ensuring a seamless transition for long-time enthusiasts.

PICTOGRAMS

The pictogram has been sharpened and brings a contemporary touch, adding a sense of modernity without sacrificing the brand's established identity.

COLORS

We have identified four distinct primary brand colors, complemented by the vibrant shade of "spearmint."